Physical Address
1/1-3B, Siva Nagar, 100 Feet Road, Kovai Pudur, Coimbatore, Tamilnadu - 641042, India
How we automate, personalize, and scale email outreach without the chaos.
At Texcio, email marketing is a core channel for lead generation, client onboarding, content distribution, and long-term relationship building.
But we’re a lean team — and we like things that are simple, scalable, and smart. So instead of using 5 tools to do the job of one, we’ve carefully selected a stack that integrates well, saves time, and delivers results.
Here’s our 2025 email marketing tech stack — including what we use, why we chose it, and what you might want to try for your startup or business.
—
🧩 1. Brevo (formerly Sendinblue) – Email Campaigns + CRM
Best For: Newsletters, drip campaigns, basic CRM, and transactional emails
Why We Use It:
- Simple, clean interface (great for non-tech users)
- Affordable even as your list grows
- Powerful automation builder for drip sequences
- Built-in CRM & contact segmentation
- SMS and WhatsApp messaging built in (bonus!)
Price: Free up to 300 emails/day | Paid starts at $25/month
🔗 Website: brevo.com
—
🧠 2. MailMint (WordPress Plugin) – List Building + Form Automation
Best For: WordPress users who want native email marketing control
Why We Use It:
- Built right into WordPress
- Trigger emails based on actions (form submissions, purchases, page visits)
- Great for integrating lead magnets and opt-in forms
- Ideal for landing page-driven campaigns
Price: Free + Premium plans
🔗 Website: mailmint.io
—
✉️ 3. Mailtrack – Email Tracking for 1:1 Outreach
Best For: Gmail-based cold outreach and follow-ups
Why We Use It:
- See who opened your emails and when
- Perfect for sales, partnerships, and investor outreach
- Simple “✔✔ Seen” interface inside Gmail
Price: Free for basic; Pro at $4/month
🔗 Website: mailtrack.io
—
🧪 4. ChatGPT – Email Content + Subject Line Generator
Best For: Writing and testing copy
Why We Use It:
- Helps us generate email ideas, headlines, and variants fast
- Writes copy in brand voice
- Great for A/B testing subject lines or CTAs
- Saves tons of time for the content team
Prompt example:
“Write a 3-email onboarding sequence for a new user of our AI-powered SaaS platform.”
Tool: chat.openai.com (Free or Pro version)
—
📊 5. Google Looker Studio (w/ GA4 + Brevo integration) – Reporting
Best For: Performance dashboards & visual analytics
Why We Use It:
- Custom reports across email, traffic, and conversion metrics
- Helps us visualize open rates, CTRs, and user flow
- Connects to Google Sheets and Brevo for live updates
Price: Free
🔗 Website: lookerstudio.google.com
—
🔁 Optional: Zapier – Integrations
We occasionally use Zapier to:
- Add form leads to Brevo automatically
- Trigger follow-up sequences
- Sync leads from third-party apps (Calendly, Typeform, etc.)
Price: Free for basic zaps
🔗 zapier.com
—
🧠 Summary: Texcio’s Email Marketing Stack
| Tool | Use Case | Free Plan? |
|---|---|---|
| Brevo | Email campaigns + CRM | ✅ Yes |
| MailMint | WordPress-based email automation | ✅ Yes |
| Mailtrack | 1:1 outreach tracking | ✅ Yes |
| ChatGPT | Copy generation & subject lines | ✅ Yes |
| Looker Studio | Reporting + analytics | ✅ Yes |
| Zapier (optional) | Integrations + automation | ✅ Yes |
—
🚀 Pro Tips from Texcio:
- Keep your tech stack lean — don’t overcomplicate things.
- Personalization matters: use segmentation and dynamic fields.
- Always A/B test subject lines and CTAs.
- Build a simple email calendar: 1 newsletter, 1 educational email, and 1 offer-based email per month can go a long way.
—
💬 Final Thoughts
You don’t need enterprise tools to build a powerful email strategy — you just need the right ones for your stage. This stack helps us stay consistent, convert leads, and stay top-of-mind with our audience.
Have questions or want help building your email stack? Reach out to us at blog.texcio.com — we’re happy to share what’s working behind the scenes.
Coming soon:
- “5 High-Converting Email Templates for Startups”
- “How to Grow Your Email List in 30 Days Using AI”
- “AI-Powered Onboarding Sequences that Convert”
Would you like this turned into a PDF or visual version for downloads or lead magnets?
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