Email Marketing Tech Stack: What We Use at Texcio

How we automate, personalize, and scale email outreach without the chaos.

At Texcio, email marketing is a core channel for lead generation, client onboarding, content distribution, and long-term relationship building.

But we’re a lean team — and we like things that are simple, scalable, and smart. So instead of using 5 tools to do the job of one, we’ve carefully selected a stack that integrates well, saves time, and delivers results.

Here’s our 2025 email marketing tech stack — including what we use, why we chose it, and what you might want to try for your startup or business.

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🧩 1. Brevo (formerly Sendinblue) – Email Campaigns + CRM

Best For: Newsletters, drip campaigns, basic CRM, and transactional emails

Why We Use It:

Simple, clean interface (great for non-tech users)
Affordable even as your list grows
Powerful automation builder for drip sequences
Built-in CRM & contact segmentation
SMS and WhatsApp messaging built in (bonus!)

Price: Free up to 300 emails/day | Paid starts at $25/month
🔗 Website: brevo.com

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🧠 2. MailMint (WordPress Plugin) – List Building + Form Automation

Best For: WordPress users who want native email marketing control

Why We Use It:

Built right into WordPress
Trigger emails based on actions (form submissions, purchases, page visits)
Great for integrating lead magnets and opt-in forms
Ideal for landing page-driven campaigns

Price: Free + Premium plans
🔗 Website: mailmint.io

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✉️ 3. Mailtrack – Email Tracking for 1:1 Outreach

Best For: Gmail-based cold outreach and follow-ups

Why We Use It:

See who opened your emails and when
Perfect for sales, partnerships, and investor outreach
Simple “✔✔ Seen” interface inside Gmail

Price: Free for basic; Pro at $4/month
🔗 Website: mailtrack.io

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🧪 4. ChatGPT – Email Content + Subject Line Generator

Best For: Writing and testing copy

Why We Use It:

Helps us generate email ideas, headlines, and variants fast
Writes copy in brand voice
Great for A/B testing subject lines or CTAs
Saves tons of time for the content team

Prompt example:
“Write a 3-email onboarding sequence for a new user of our AI-powered SaaS platform.”

Tool: chat.openai.com (Free or Pro version)

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📊 5. Google Looker Studio (w/ GA4 + Brevo integration) – Reporting

Best For: Performance dashboards & visual analytics

Why We Use It:

Custom reports across email, traffic, and conversion metrics
Helps us visualize open rates, CTRs, and user flow
Connects to Google Sheets and Brevo for live updates

Price: Free
🔗 Website: lookerstudio.google.com

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🔁 Optional: Zapier – Integrations

We occasionally use Zapier to:

Add form leads to Brevo automatically
Trigger follow-up sequences
Sync leads from third-party apps (Calendly, Typeform, etc.)

Price: Free for basic zaps
🔗 zapier.com

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🧠 Summary: Texcio’s Email Marketing Stack

Tool	Use Case	Free Plan?
Brevo	Email campaigns + CRM	✅ Yes
MailMint	WordPress-based email automation	✅ Yes
Mailtrack	1:1 outreach tracking	✅ Yes
ChatGPT	Copy generation & subject lines	✅ Yes
Looker Studio	Reporting + analytics	✅ Yes
Zapier (optional)	Integrations + automation	✅ Yes

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🚀 Pro Tips from Texcio:

Keep your tech stack lean — don’t overcomplicate things.
Personalization matters: use segmentation and dynamic fields.
Always A/B test subject lines and CTAs.
Build a simple email calendar: 1 newsletter, 1 educational email, and 1 offer-based email per month can go a long way.

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💬 Final Thoughts

You don’t need enterprise tools to build a powerful email strategy — you just need the right ones for your stage. This stack helps us stay consistent, convert leads, and stay top-of-mind with our audience.

Have questions or want help building your email stack? Reach out to us at blog.texcio.com — we’re happy to share what’s working behind the scenes.

Coming soon: