Email Marketing Tech Stack: What We Use at Texcio

How we automate, personalize, and scale email outreach without the chaos.

At Texcio, email marketing is a core channel for lead generation, client onboarding, content distribution, and long-term relationship building.

But we’re a lean team — and we like things that are simple, scalable, and smart. So instead of using 5 tools to do the job of one, we’ve carefully selected a stack that integrates well, saves time, and delivers results.

Here’s our 2025 email marketing tech stack — including what we use, why we chose it, and what you might want to try for your startup or business.

—

🧩 1. Brevo (formerly Sendinblue) – Email Campaigns + CRM

Best For: Newsletters, drip campaigns, basic CRM, and transactional emails

Why We Use It:

  • Simple, clean interface (great for non-tech users)
  • Affordable even as your list grows
  • Powerful automation builder for drip sequences
  • Built-in CRM & contact segmentation
  • SMS and WhatsApp messaging built in (bonus!)

Price: Free up to 300 emails/day | Paid starts at $25/month
🔗 Website: brevo.com

—

🧠 2. MailMint (WordPress Plugin) – List Building + Form Automation

Best For: WordPress users who want native email marketing control

Why We Use It:

  • Built right into WordPress
  • Trigger emails based on actions (form submissions, purchases, page visits)
  • Great for integrating lead magnets and opt-in forms
  • Ideal for landing page-driven campaigns

Price: Free + Premium plans
🔗 Website: mailmint.io

—

✉️ 3. Mailtrack – Email Tracking for 1:1 Outreach

Best For: Gmail-based cold outreach and follow-ups

Why We Use It:

  • See who opened your emails and when
  • Perfect for sales, partnerships, and investor outreach
  • Simple “✔✔ Seen” interface inside Gmail

Price: Free for basic; Pro at $4/month
🔗 Website: mailtrack.io

—

🧪 4. ChatGPT – Email Content + Subject Line Generator

Best For: Writing and testing copy

Why We Use It:

  • Helps us generate email ideas, headlines, and variants fast
  • Writes copy in brand voice
  • Great for A/B testing subject lines or CTAs
  • Saves tons of time for the content team

Prompt example:
“Write a 3-email onboarding sequence for a new user of our AI-powered SaaS platform.”

Tool: chat.openai.com (Free or Pro version)

—

📊 5. Google Looker Studio (w/ GA4 + Brevo integration) – Reporting

Best For: Performance dashboards & visual analytics

Why We Use It:

  • Custom reports across email, traffic, and conversion metrics
  • Helps us visualize open rates, CTRs, and user flow
  • Connects to Google Sheets and Brevo for live updates

Price: Free
🔗 Website: lookerstudio.google.com

—

🔁 Optional: Zapier – Integrations

We occasionally use Zapier to:

  • Add form leads to Brevo automatically
  • Trigger follow-up sequences
  • Sync leads from third-party apps (Calendly, Typeform, etc.)

Price: Free for basic zaps
🔗 zapier.com

—

🧠 Summary: Texcio’s Email Marketing Stack

ToolUse CaseFree Plan?
BrevoEmail campaigns + CRM✅ Yes
MailMintWordPress-based email automation✅ Yes
Mailtrack1:1 outreach tracking✅ Yes
ChatGPTCopy generation & subject lines✅ Yes
Looker StudioReporting + analytics✅ Yes
Zapier (optional)Integrations + automation✅ Yes

—

🚀 Pro Tips from Texcio:

  • Keep your tech stack lean — don’t overcomplicate things.
  • Personalization matters: use segmentation and dynamic fields.
  • Always A/B test subject lines and CTAs.
  • Build a simple email calendar: 1 newsletter, 1 educational email, and 1 offer-based email per month can go a long way.

—

💬 Final Thoughts

You don’t need enterprise tools to build a powerful email strategy — you just need the right ones for your stage. This stack helps us stay consistent, convert leads, and stay top-of-mind with our audience.

Have questions or want help building your email stack? Reach out to us at blog.texcio.com — we’re happy to share what’s working behind the scenes.

Coming soon:

  • “5 High-Converting Email Templates for Startups”
  • “How to Grow Your Email List in 30 Days Using AI”
  • “AI-Powered Onboarding Sequences that Convert”

Would you like this turned into a PDF or visual version for downloads or lead magnets?

43 Comments

  31. [308]42vipph Online Casino Philippines: Easy Login, Register & App Download for Top Slot Games Experience the best at 42vipph Online Casino Philippines! Quick 42vipph login & 42vipph register to play top 42vipph slot games. Get the 42vipph app download now! visit: 42vipph

  34. Hey, just checked out vf88club, and gotta say, the site’s pretty slick! Easy to navigate and lots to see. Hope my luck goes as smoothly as the interface! Check it out here: vf88club

  36. Been playing on pkzzgame for a bit now, and I gotta say, impressed. The game variety is solid and the site runs smooth. Good for killing some time and maybe winning a few bucks! Check it out: pkzzgame

  37. 888taya is pretty good! User experience has been stellar, and the selection of games is pretty diverse, so I was thoroughly entertained. My advice–give it a go here: 888taya

Leave a Reply

Your email address will not be published. Required fields are marked *